HI, I’M PARIS JOHNSON

Hi, I'm Paris Johnson

I’m a Marketing Technologist specializing in lifecycle marketing, CRM automation, and email campaign strategy. I help marketing teams build and optimize systems that improve customer engagement, retention, and campaign performance across the full customer journey.

With hands-on experience in high-volume campaign environments, I design and execute lifecycle programs including onboarding, promotional campaigns, retention, and re-engagement. My approach combines technical execution with marketing strategy—ensuring campaigns are not only reliable, but optimized for performance.

I specialize in segmentation, personalization, A/B testing, and automation using platforms like Klaviyo and Iterable. I also build scalable systems—modular templates, reusable components, and automation workflows—that reduce production time while improving consistency and results.